Sacramento, CA - Luxe Beauty & Body Co., a business revolutionizing the beauty industry, is bringing the sought-after Japanese scalp massage to the United States. Known for its relaxing and health-assessing properties, the Japanese scalp massage is now accessible to beauty professionals, thanks to Luxe's innovative approach.
Luxe empowers people to build iconic beauty businesses and unshakeable self-worth by providing in-person and online courses and supplies. Luxe does things differently by focusing on inclusivity, accessibility, and affordability, so anyone in any situation can change their life. Since its launch in 2019, Luxe has made an international impact by supporting over 23,000 people, selling over 55,000 courses, and making over $8 million in sales.
As the Japanese scalp massage gained viral popularity, Luxe recognized a gap in the U.S. market. The demand for the service began quickly increasing, but many beauty businesses weren’t offering it yet. The beauty professionals who wanted to bring it to their businesses didn’t know how to start offering it.
In response, Luxe launched a first-of-its-kind online course in February 2024, followed by an in-person course in Sacramento, CA in March 2024. These courses provide comprehensive training for beauty professionals to master the Japanese scalp massage technique.
Luxe also stands out as one of the few businesses in the United States that source and sell the specialized equipment required for this service. Founder and CEO Shara Gabaldon travels to China to meet with the manufacturers and inspect the equipment to ensure the best shipping process and quality for beauty professionals.
“Luxe is proud to support beauty professionals in offering this highly sought-after service,” said Gabaldon. “Luxe was founded to challenge norms in the beauty industry. We have made an impact because we monitor emerging beauty trends, like the Japanese scalp massage, and take quick and effective action.”
With over 800 beauty professionals already certified, appointments for this coveted treatment are booking solid for months. The overwhelming demand has led U.S. distributors to purchase equipment from Luxe. Through its courses and equipment, Luxe reached a record-breaking $1 million in sales and its third-highest sales month since the business launched.
“Beauty businesses are sharing incredible growth stories just from adding this one service!” said Gabaldon. “It’s changing the lives of beauty professionals across the country. Because of this, it’s also ensuring the self-care and relief treatment is more readily available to people who need it.”
This success has earned Luxe recognition as one of the 2024 fastest-growing companies in Sacramento, CA by the Sacramento Business Journal. Luxe Beauty & Body Co. continues to pave the way in the beauty industry by introducing new services and supporting beauty professionals nationwide.
Visit LuxeBeautyAndBodyCo.com for more information about the business’ transformative impact on the beauty industry.
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