I didn’t leave a broken system — I left a secure one.
At the time, I was working full-time in the federal government, with a steady income and a clear path. After hours, I was building a part-time beauty business that was already generating $8–10K per month — profitable from day one.
" But I didn’t create Luxe because I was struggling.
I created it because I saw what was possible."
With my finance and business background, I knew how to build in the black. But I also knew that a service-based model — even a successful one — had limits.
Luxe began as a premium treatment studio. It evolved into a category-shifting brand because I chose to design for scale: accredited education, high-margin digital offers, and tools that made my clients look and lead like the experts they are.
This wasn’t about escaping burnout. It was about stepping into my next-level identity — the one that builds a legacy brand, not just a booked-out calendar.
The Pivot: When Profit Wasn’t Enough
I had proof of concept.
Clients. Cash flow. Consistency.
But I also had a clear view of the ceiling — because even a high-income service model still depends on your time. Every hour was accounted for. Every dollar was tied to me showing up. And every week, I was asking:
“What happens if I stop?”
It wasn't a burnout. It was awareness.
I didn’t want to build something that required me to be in the room forever." I wanted systems. I wanted a scale. I wanted sovereignty. "So I made the shift — from being fully booked to building a brand that could grow without me.
Luxe became the answer.
First for me. Then for the hundreds of beauty pros who didn’t want to choose between artistry and ownership.
Rebuilding With Intention: Why Luxe Exists
Once I made the decision to scale, I knew I wasn’t just building another online offer.
I was architecting a new standard for beauty entrepreneurs.
Luxe Beauty & Body Co. wasn’t created to add noise to the industry — it was built to solve the real gaps I saw across service, education, and scale.
✨ My mission:
To equip ambitious beauty pros with the tools, training, and brand systems to step into leadership — and build profitable, elevated, sustainable businesses that run with or without them.
What Needed to Change — And How Luxe Leads That Shift
Luxe isn’t just a product suite. It’s a power platform
A blueprint for the beauty CEO who’s done doing it all — and ready to build a brand that commands respect, scale, and freedom.
Why Luxe Is Different (And What I Couldn’t Find When I Was Scaling)
Luxe wasn’t built to compete — it was built to correct.
I didn’t need more generic trainings or tools that looked like everyone else’s.
I needed a brand system that matched my standards, worked with my schedule, and actually elevated my business.
So I built it.
Everything in One Ecosystem:
Education, tools, systems — intentionally designed to integrate, not overwhelm.
Accredited, Self-Paced Learning:
No license? No problem. Luxe certifications are internationally recognized and non-invasive — so you can grow on your time, not someone else’s.
Real Strategy, Not Just Skills:
We go beyond technique — we teach the full stack: pricing, branding, packaging, automation, and scalable business models.
Built-In CEO Community:
You’re not just enrolling — you’re joining a circle of beauty CEOs who lead with clarity and support each other like partners. No isolation. No gatekeeping.
What Luxe Beauty Students Are Saying
Your Beauty Business Should Feel Like Power — Not Pressure
If you’re still reading, you’re likely where I was: Doing good work. Making a solid income. But knowing you’re meant for more — and ready to build it with strategy, not stress.
Let me make this clear:
You don’t need to hustle harder.
You need the right structure, systems, and support. You’re already skilled. You already care. Now it’s time to lead. To scale.
To build a business that pays you well and respects your time.
This is what Luxe was made for — and you don’t have to do it alone.
Take the First Step (With Me By Your Side)
✨ Explore Our Courses
📘 Free License Clarity Guide
📞 Book a 1:1 Biz Growth Call
This is the beauty revolution.
Welcome to Luxe.
With love,
— Shara Gabaldon
Founder, Luxe Beauty & Body Co.
